Go, Daddy, Go! (But in Dockers?)
The new Dockers San Francisco commercial cracks me up.
- I get that some guys need a pair of Dockers for work (Though I gave that up 16 years ago when my daughter was born. Rolling around on the floor with her in the morning, spit-up a constant threat, I adapted quickly to shorts and jeans.)
- I get that some guys need a pair of Dockers for golf (albeit, I’m not sure who. I happen to cycle and sail in my free time, and my neighbor who golfs always wears shorts to the links.)
- I get that some guys need a pair of Dockers for hitting the city at night (hey, in San Francisco where blue jeans are de rigueur, Dockers are practically a tuxedo.)
- But I don’t get needing a pair of Dockers for kite flying with your kid!
First off, with all due respect to Khaled Hosseini, exactly who flies kites anymore? For dazzling kite aerobatics, I’d head to Pier 39 and watch the experts. But even if my kids and I tried to get a kite aloft, we’d head to the local park in shorts and flip flops and make the best of a lazy day.
More importantly, our weekends are very un-Docker-like. Between watching my kids play soccer and lacrosse, I’m more likely to be:
- Kicking back in a beach chair, cheering the players on, reading Harper’s or US News or Mad Magazine between quarters.
- Playing tag with my daughter at halftime. btw - I take great pride in the fact that she couldn’t catch me today. (Don’t tell her I pulled a groin.)
- Eating at In-n-out – one of my son’s teammates has a standing bet with his dad that whenever he scores a hat-trick (three goals in one game), his dad will buy him a five-by-five after the game. (A reward so special, it’s not even on the In-in-out secret menu.)
If Dockers wants to find products to sell in the real-world, they might try fashionable headbands for boys. After all, my son’s hair is long like an Italian Serie A soccer star, and even with a lacrosse helmet he needs a headband so he can see the game.
For the record, I typed this blog post in a T-shirt, jeans, and flip-flops. Can someone make a commercial about that?
Gigi Buffon photo by Luca Martini, some rights reserved.
© 2008 DadsHouseBlog.com. All rights reserved.
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