Go, Daddy, Go! (But in Dockers?)
The new Dockers San Francisco commercial cracks me up.
- I get that some guys need a pair of Dockers for work (Though I gave that up 16 years ago when my daughter was born. Rolling around on the floor with her in the morning, spit-up a constant threat, I adapted quickly to shorts and jeans.)
- I get that some guys need a pair of Dockers for golf (albeit, I’m not sure who. I happen to cycle and sail in my free time, and my neighbor who golfs always wears shorts to the links.)
- I get that some guys need a pair of Dockers for hitting the city at night (hey, in San Francisco where blue jeans are de rigueur, Dockers are practically a tuxedo.)
- But I don’t get needing a pair of Dockers for kite flying with your kid!
First off, with all due respect to Khaled Hosseini, exactly who flies kites anymore? For dazzling kite aerobatics, I’d head to Pier 39 and watch the experts. But even if my kids and I tried to get a kite aloft, we’d head to the local park in shorts and flip flops and make the best of a lazy day.
More importantly, our weekends are very un-Docker-like. Between watching my kids play soccer and lacrosse, I’m more likely to be:
- Kicking back in a beach chair, cheering the players on, reading Harper’s or US News or Mad Magazine between quarters.
- Playing tag with my daughter at halftime. btw - I take great pride in the fact that she couldn’t catch me today. (Don’t tell her I pulled a groin.)
- Eating at In-n-out – one of my son’s teammates has a standing bet with his dad that whenever he scores a hat-trick (three goals in one game), his dad will buy him a five-by-five after the game. (A reward so special, it’s not even on the In-in-out secret menu.)
If Dockers wants to find products to sell in the real-world, they might try fashionable headbands for boys. After all, my son’s hair is long like an Italian Serie A soccer star, and even with a lacrosse helmet he needs a headband so he can see the game.
For the record, I typed this blog post in a T-shirt, jeans, and flip-flops. Can someone make a commercial about that?
Gigi Buffon photo by Luca Martini, some rights reserved.
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I have tried for YEARS to get my husband into a pair of jeans, but he’ll have nothing to do with them! And he won’t wear shorts no matter how hot it gets. I admit, it’s just plain weird. =D
Heather:
That’s very unusual for a man! I am dressed in a suit and tie most of the week, so I can’t wait to jump into shorts and sandals at moments notice.
dadshouse:
I don’t think the need a commercial about T-Shirts, Jeans, and Flip Flops. They sell themselves. You could tell men not to wear them and they still would!
Check out this program that Dockers is sponsoring! Maybe you could make that commercial of you in a t-shirt, jeans and flip flops after all!
http://www.nbc.com/dockers
does the red hat go with t-shirt, jeans and flip flops?
We don’t have dockers in the UK.
Actually, maybe we do but I’ve never seen it advertised.
I think Dockers are like a compromise for guys who refuse to wear real dress pants. I don’t like them. If you’re going out on the town, fashionable jeans, a great t-shirt and a blazer look better. If you have to dress up for work, wear dress pants. I don’t recognize the need for an in-between, at least for men.